Weight loss companies are not actually banned from advertising on Pinterest. ![]() There is, however, a pretty significant loophole. It expands on Pinterest's ban on ads that contain weight loss pills and procedures, before and after pictures, body shaming, and other more obvious forms of toxic diet culture. ![]() ![]() It prohibits "any weight loss language or imagery," as well as testimonials, product shilling, idealization or denigration of certain body types, and references to Body Mass Index. Pinterest, however, says its policy is the first to ban "all" weight loss ads. That was in response to the proliferation of digitally ( and physically) altered Instagram bodies that promote unrealistic beauty standards, ads selling potentially harmful diet products (like detox teas (Opens in a new tab)), and the rise of social media-inspired plastic surgery. Other social media companies, including Instagram and TikTok (Opens in a new tab), have banned a subset of weight loss claims and products from ads - specifically ads targeted to young people. "NEDA is encouraged by this necessary step in prioritizing the mental health and well-being of Pinners, especially those impacted by diet culture, body shaming, and eating disorders," Elizabeth Thompson, NEDA's interim CEO, said in a statement posted by Pinterest. The company says the move is a response to a rise in unhealthy eating habits and eating disorders since the pandemic started, as reported by the National Eating Disorders Association (NEDA). ![]() Pinterest announced Thursday (Opens in a new tab) that it would ban weight loss ads.
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